Lynch warns against this due to it's dangers and stockbroker commission, stating it's not feasible for an individual investor. often does to make a quick profit as prices rise on a hot stock. He claims investing in stocks in which people know nothing about is something that Wall st. He states that this type of research is just as good if not better than listening to the analysts and investing in stocks which you have no idea about. This is one of his theories on how the average investor can "beat the street". This set him out to find more information on the company until he finally invested. like it, ate the donuts, liked them and saw more stores opening in the area. He uses the example of Dunkin Donuts as his example. only invest in stocks where you have an insight into the business. He uses a theory similiar to Warren Buffetts "circle of confidence". Lynch describes how the average individual can spot things that could take Wall St months if not years to find. Here he takes the theory a little further in search of what he calls a "ten bagger" a stock that will return your purchase price 10-fold. This book is a sequel to Lynch's "Earn and Learn" Where he introduced the basics of the stock market and what the numbers all mean.
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